It tastes so good because it’s frozen

The frozen at sea process employs a similar ethos to the frozen peas industry. This quick freezing process ‘locks-in’ the quality and goodness of the fish. The catch is cleaned, filleted and then frozen on the trawlers within five hours which guarantees freshness and quality when the fish reaches the place of sale.

Perfect fish & chips

FASFA regularly carries out taste tests to compare quality against ‘fresh wet’ fish, other species, and fish from alternative stocks (wild and farmed).

  • Consistently highest taste quality
  • Caught in well managed waters of Iceland and the Barents Sea
  • Filleted and frozen within five to six hours of being caught
  • FAS fillets are ‘Fresher’ than variable ‘Fresh’
  • Available in IQF (Individually Quick Frozen) form for convenience
  • Wild caught – not farmed
  • Main species – cod and haddock
  • Presentation – skin on, skinless and skinless boneless
  • Blind taste tests: 12 out of 14 chose FAS
  • No Smell
  • Minimal wastage
  • Superior quality to ‘double frozen imports’ and ‘farmed fish imports’
  • Not subject to availability due to adverse weather conditions
  • Prices are more consistent than ‘Fresh’
  • No additives

31 thoughts on “It tastes so good because it’s frozen

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