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    <lastmod>2022-08-16</lastmod>
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    <loc>https://fasfa.co.uk/news-comments/quota-allocation-2022</loc>
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    <lastmod>2021-10-15</lastmod>
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    <loc>https://fasfa.co.uk/news-comments/malcolm-large-warmly-welcomes-our-new-executive-director-julie-waites</loc>
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    <lastmod>2021-06-04</lastmod>
    <image:image>
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      <image:title>News &amp; Comments - Let’s raise a fork to National Fish and Chip Day 2021!</image:title>
      <image:caption>"To bring some facts and clarity to the issue, it’s important to highlight that these cod and haddock fisheries and stocks are subject to careful, constant and rigorous management and scientific scrutiny to ensure their continued health and sustainability."</image:caption>
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    <loc>https://fasfa.co.uk/news-comments/seaspiracy</loc>
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    <lastmod>2021-06-04</lastmod>
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      <image:title>News &amp; Comments - Behind the headlines: Our response to Seaspiracy</image:title>
      <image:caption>"To bring some facts and clarity to the issue, it’s important to highlight that these cod and haddock fisheries and stocks are subject to careful, constant and rigorous management and scientific scrutiny to ensure their continued health and sustainability."</image:caption>
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    <loc>https://fasfa.co.uk/news-comments/faqs-challenging-misconceptions-about-uk-fish-and-chips</loc>
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    <lastmod>2021-02-22</lastmod>
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      <image:title>News &amp; Comments - FAQs: Challenging misconceptions about UK fish and chips</image:title>
      <image:caption>"Following the UK's withdrawal from the EU, there are many myths circulating around the future availability of the UK's favourite, fish &amp; chips. Our FAQs set the record straight on these key issues."</image:caption>
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    <loc>https://fasfa.co.uk/news-comments/oh-what-a-year</loc>
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    <lastmod>2021-04-07</lastmod>
    <image:image>
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      <image:title>News &amp; Comments - Oh, what a year!</image:title>
      <image:caption>“I think we can all agree that our UK fish and chip shops have done us proud this year by weathering the storm of Covid, diversifying their practices and remaining as dynamic, innovative and resilient as ever.”</image:caption>
    </image:image>
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    <loc>https://fasfa.co.uk/news-comments/fish-and-chips-reasons-to-be-cheerful-even-in-2020</loc>
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    <priority>0.5</priority>
    <lastmod>2020-11-16</lastmod>
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      <image:title>News &amp; Comments - Fish and Chips: Reasons to be cheerful, even in 2020! - The UK fish and chip sector continues to bring a smile to the faces of its customers and has adapted to the challenges of the global pandemic with drive, tenacity and innovation.</image:title>
    </image:image>
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    <loc>https://fasfa.co.uk/news-comments/responsible-plastic-management-scheme</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1600418001705-B9HW1AL1AG05CWSXBNNQ/RPM_Partner.jpg</image:loc>
      <image:title>News &amp; Comments - Responsible Plastic Management Scheme</image:title>
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  <url>
    <loc>https://fasfa.co.uk/news-comments/blog-post-title-one-ngddf-2d4bl-5cjcw</loc>
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    <priority>0.5</priority>
    <lastmod>2020-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1584088639004-XEV4V0QRDUROGWXXMFJZ/Ramoen.jpg</image:loc>
      <image:title>News &amp; Comments - FASFA Member Launches New Campaign Promoting Sustainability – With a Special Offer for Fish &amp;amp; Chip Shop Customers - “With a world-focus on sustainability and the questions of what we can all do more to protect the environment, fish and chip shops have a vital role to play in educating consumers about the issues around responsible sourcing.”</image:title>
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    <loc>https://fasfa.co.uk/news-comments/blog-post-title-one-ngddf-2d4bl</loc>
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    <lastmod>2020-03-13</lastmod>
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      <image:title>News &amp; Comments - FASFA Member Spotlight: The Kirkella Trawler - “More than 90% of UK fish &amp; chip shops exclusively use frozen at sea fillets from sustainably caught fish from the cool, clear seas of North Sea Atlantic”</image:title>
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    <loc>https://fasfa.co.uk/news-comments/blog-post-title-one-ngddf</loc>
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    <lastmod>2020-12-17</lastmod>
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      <image:title>News &amp; Comments - Fish &amp;amp; Chips Annual Round-up: What a Year for the UK’s Favourite Dish - “National Fish &amp; Chips Day grows bigger every year. With so much passion for the nation’s favourite dish, our mission to reassure the general public that they can continue to enjoy it with a clear conscience has never been more important.”</image:title>
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    <loc>https://fasfa.co.uk/news-comments/blog-post-title-one-ngddf-n9fs7</loc>
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    <lastmod>2020-01-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1578933359707-EXL1KRMFP9ZEYIRWA05K/FASFA+Frozen+At+Sea+Fillets+Association+Fishing+Trawler+Gadus.jpeg</image:loc>
      <image:title>News &amp; Comments - Fished in clear waters, frozen at sea and here to stay - More than 90% of fish &amp; chips shops in the UK exclusively use Frozen At Sea (FAS). These stocks are fished from several well-managed, established and highly sustainable fisheries in the North Atlantic.</image:title>
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  </url>
  <url>
    <loc>https://fasfa.co.uk/news-comments/blog-post-title-one-ngddf-n9fs7-jpefn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1578934965254-PKNB633C7PWBV9OE88PT/FASFA+Frozen+At+Sea+Fillets+Association+Fish+and+Chips.jpg</image:loc>
      <image:title>News &amp; Comments - Why is the nation’s favourite always in the firing line? - Another day, another headline... we have had headlines about obesity and fish &amp; chips, Brexit and fish &amp; chips, price hikes and fish &amp; chips – and the list goes on.</image:title>
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  </url>
  <url>
    <loc>https://fasfa.co.uk/news-comments/blog-post-title-one-ngddf-n9fs7-jpefn-kz96h</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1578935196617-QA8MLXBCHRCHFRHI2VXQ/FASFA+Frozen+At+Sea+Fillets+Association+Fish+and+Chips.jpg</image:loc>
      <image:title>News &amp; Comments - “Brexit spells the end of UK fish &amp;amp; chips” – what a load of codswallop! - Thankfully, our iconic dish is going nowhere. As an industry, we work to ensure that customers are always able to enjoy the nation’s favourite dish affordably, and with a clear conscience.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fasfa.co.uk/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/527fbad8-3eb0-48d0-b37b-b84bd783bd2c/187733831_179957110694546_2032022456690482438_n%281%29.jpg</image:loc>
      <image:title>About - Who we are</image:title>
      <image:caption>Formed in 2000, the Frozen At Sea Fillet Association (FASFA) is a trade organisation representing international fishing companies, fishing vessels, and distributors of Frozen At Sea (FAS) filleted cod and haddock, sustainably sourced from Norway, Iceland, Faroe Islands, Greenland, and the UK. From the catching, filleting, and freezing process at sea to the distribution of FAS fillets to fish and chip shops throughout the UK, FASFA members work together to ensure that every catch is as fresh, sustainable, and delicious as the next. It is our aim to ensure that UK consumers can enjoy their iconic fish and chips, served to the highest quality, all year round. Our organisation comprises of leading industry members both in the UK and overseas.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1579263526205-UZO9XN5DC5JNARFGY3TF/FASFA+Frozen+At+Sea+Fillets+Association+Granit+Fishing+Trawler.jpg</image:loc>
      <image:title>About - What we do</image:title>
      <image:caption>FASFA works with industry partners, stakeholders and the media to improve the understanding of FAS fish within key consumer and trade markets by promoting the key environmental, quality and health benefits of choosing FAS fillets. Through the responsible management of fishing waters, our member organisations strictly adhere to scientifically proven criteria for sustainability, endeavouring to preserve the future of fishing stocks in the North Atlantic and Barents Sea, to ensure that future generations will continue to enjoy fish and chips.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1575887540953-W0231R9X97ICUZ6KU7CP/FASFA+Frozen+At+Sea+Fillets+Association+Fish+and+Chips.jpg</image:loc>
      <image:title>About - Why we do it</image:title>
      <image:caption>98% of UK fish and chip shops now use FAS cod and haddock fillets, although many consumers are still unaware of where the fish in their fish and chips comes from. It is our duty to, not only protect our oceans, but protect the reputation of our industry and to raise awareness of the key issues around responsible sourcing and sustainable fishing. FAS fillets provide a solution to the demand for high quality products all year round, and plays a vital part in reducing overfishing through the reduction of food waste and the use of cutting edge technology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fasfa.co.uk/general-2</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1575480568462-159Y7E85OTEL7UCO9RKW/FASFA+Frozen+At+Sea+Fillets+Association+Leinebris+Cod+and+Haddock.jpg</image:loc>
      <image:title>FASFA Homepage - Our mission</image:title>
      <image:caption>The Frozen at Sea Fillets Association (FASFA) vision is for a thriving, sustainable and profitable fish &amp; chip industry in the UK through the provision of high quality frozen at sea cod and haddock fillets sourced from responsibly managed stocks in the North Atlantic and Barents Sea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/cf9b80eb-0cd6-4e85-8121-409bd0a1f55b/Solberg+fishing+2+%28002%29.JPG</image:loc>
      <image:title>FASFA Homepage - About FASFA</image:title>
      <image:caption>Formed in 2000, FASFA is a trade organisation representing international fishing companies, fishing vessels and distributors of frozen at sea filleted cod and haddock sustainably sourced from Norway, Iceland, Faroe Islands, Greenland and the UK. Find out more &gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/8ac2d086-8127-4bbb-9879-306602b9b9c1/392784979_10161126980054208_5393353944011656823_n.jpg</image:loc>
      <image:title>FASFA Homepage - What are Frozen At Sea fillets?</image:title>
      <image:caption>FAS fillets are naturally sourced from North Atlantic cod and haddock, which are caught, processed and frozen at sea within four hours of being caught. This quick-freezing process helps to ‘lock-in’ the fresh quality and nutritional goodness of the fish, which are then distributed to fish and chip shops, restaurants and retailers throughout the UK. Find out more &gt;&gt;</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1578649641657-UN0UR06S81VOFW19U8JQ/FASFA+Frozen+At+Sea+Fillets+Association+Cod+and+Haddock.jpg</image:loc>
      <image:title>FASFA Homepage</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1578649092618-K2SBS86ZP86E4JUEU6UH/FASFA+Frozen+At+Sea+Fillets+Association+Fish+and+Chips.jpg</image:loc>
      <image:title>FASFA Homepage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fasfa.co.uk/our-members</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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      <image:title>Our Members</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/d9336ca8-8aaa-46b4-8fe6-b94b2887aec1/American+Seafoods.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://fasfa.co.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fasfa.co.uk/what-is-fas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1582554097485-BB064U116JPI7MEKFW4V/FASFA+Frozen+At+Sea+Fillets+Association+Leinebris+Cod+and+Haddock.jpg</image:loc>
      <image:title>What is FAS?</image:title>
      <image:caption>The Benefits of FAS Fillets: •  Consistently highest taste quality •  Caught in well managed waters of Iceland, the North Atlantic and the Barents Sea •  Filleted and frozen within four hours of being caught •  FAS fillets are ‘fresher’ than variable ‘fresh’ wild and farmed stocks •  Wild caught •  Available in skin on, skinless and skinless boneless •  No smell and minimal wastage •  Superior quality to ‘double frozen imports’ and ‘farmed fish imports’ •  Not subject to seasonal availability due to adverse weather conditions •  Prices are more consistent than fresh fillets •  No preservatives or additives</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fasfa.co.uk/stats-facts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1584453820023-QDIE3L7I2ETIUIYE5JRR/FASFA+Infographics-05.png</image:loc>
      <image:title>Stats &amp; Facts</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1584453780773-GKR58NJYMF9ZBBSB7VWX/FASFA+Infographics-02.png</image:loc>
      <image:title>Stats &amp; Facts</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1584453745258-KX0I9ARWYXXUYCRV27MB/FASFA+Infographics-03.png</image:loc>
      <image:title>Stats &amp; Facts</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1584453719699-6PZHLH4X8XFL7WF4QG3Q/FASFA+Infographics-04.png</image:loc>
      <image:title>Stats &amp; Facts</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da871ad8c3c80687edf52aa/1584460745512-HP9GWCIEKU5Z7GY4R2PN/FASFA-Process-Infographic.png</image:loc>
      <image:title>Stats &amp; Facts</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fasfa.co.uk/videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-20</lastmod>
  </url>
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