FASFA announce their new Associate membership Tier - and welcomes American Seafoods Company LLC as its first Associate member.
We welcome the team at American Seafoods LLC as our first Associate member.
“We are humbled and honored to join this distinguished community of Atlantic frozen-at-sea producers. This association represents the highest standards in quality, stewardship, and craftsmanship in whitefish, and we are proud to stand alongside partners who share our commitment to excellence from ocean to table.” - Rasmus Soerensen, Chief Commercial Officer, American Seafoods Company
Associate Membership
Designed for organisations or individuals whose core activities are outside FASFA’s principal remit but who wish to maintain a connection with its network. This category offers a form of partial membership, providing access to selected benefits without full involvement in governance. Associate members do not hold decision-making rights within FASFA, and the association does not actively promote their products or services, aside from inclusion in a dedicated section on the FASFA website. However, they are able to participate in networking opportunities, attend events, and access certain resources through the association.
Benefits of membership:
Our members recognise the immense value of being part of the esteemed Association, sharing a commitment to excellence in the frozen-at-sea seafood industry. The businesses gain value and enjoy collaborating with fellow members to uphold the highest standards and promote sustainable practices. We promote this message to the UK Government, trade and the consumer.
Key Activities and Goals
1. Industry Promotion & a Collective Voice
FASFA acts as “the voice of the Frozen At Sea (FAS) industry in the UK”, promoting the benefits of high‑quality frozen‑at‑sea products. Members gain representation in industry discussions and public awareness campaigns.
2. Support for the Fish & Chip Sector
Members contribute to and benefit from FASFA’s support towards the National Federation of Fish Friers.
This strengthens relationships with the fish and chip sector and boosts visibility.
3. Access to Industry Information & Technical Insights
FASFA provides members with:
Centralised information for trade and market data.
Updates on UK regulation and UK consumer trends
News about sustainability and stock management
This helps members stay aligned with best practices and regulatory expectations.
4. Sustainability Advocacy
The association represents members who fish in responsibly managed waters, reinforcing sustainability credentials — a major selling point for buyers and consumers. FASFA is committed to promoting sustainable fishing practices, ensuring that fish stocks are managed responsibly to support long-term viability.
5. Quality Assurance Messaging
FASFA promotes the superior quality of frozen‑at‑sea fillets, which are processed and frozen within hours of catch. This collective messaging helps members differentiate their products in a competitive market.
6. Market Influence & Reputation Management
The association works to educate the media, businesses, and consumers about the benefits of frozen‑at‑sea vessels and products, helping counter misconceptions about frozen seafood and sustain demand.